Which of the following describes a key purpose of pavement markings in a work zone?

Pavement markings play a critical role in work zone safety by indicating safe driving paths and delineating traffic lanes. These markings guide drivers through construction areas where normal road configurations may be altered, ensuring that they stay within designated paths to minimize the risk of collisions or accidents.

By clearly defining lanes and indicating detours or shifts in traffic patterns, pavement markings help maintain organized traffic flow, contributing to both driver safety and operational efficiency in work zones. Good visibility and clear markings are essential, especially in situations where typical road signs might be obscured or where drivers may be navigating unfamiliar conditions.

Other options, like providing visual appeal or advertising nearby services, do not serve the primary safety function that pavement markings are designed to fulfill, and confusing drivers would directly undermine the goal of ensuring safety in work zones. Thus, the focus on indicating safe paths and delineating lanes is vital for effective traffic management in construction areas.